Positioning Images on Google

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In the search for positioning your website in Google there are options that are not so well known, but very functional. Positioning images in Google is a alternative for the browser to place your page among the top results. If you still don't know how this tool works and what it will bring to your site, here you will learn what you need to know.

How does Google Images work?

Google Images is responsible for presenting the results of a search based on the visual content added to your website. To do this, the browser considers elements that are integrated into the image file when it is uploaded to your site. Therefore, by properly incorporating these elements we can position your content among the top search results.

The information linked to the image must be thought in terms of SEO strategies. At Geekobit we know and apply different techniques for search engines to detect the images uploaded to your page. Thus, you will have another tool that will position your site in advantageous positions within Google.

What are the benefits of positioning an image in Google results?

Taking advantage of an image in the positioning of your web page will bring many advantages for you, your company or organization. We will discuss some of them:

Increased web traffic

An image can attract more visitors to your site if you know how to integrate it into it. At the same time, the better your website is positioned, increase the possibilities of offering your products and services. Remember that many users decide to enter a web page depending on what Google Images shows about them.

Of course, the traffic on your site will also depend on the maintenance of all the elements that compose it. On our website you will find more tools to optimize your virtual space.

Increased search engine visibility

The visibility of your page increases when users decide to do their search through Google Images. The reason is very simple: in Google's image search engine, more search results appear on the screen. This is an advantage that the text search engine does not offer, so you should take advantage of it.

Strengthens text search engine positioning

In some cases, Google positions in its text search engine some images before the other results. For example, when we search for a celebrity, some of his or her pictures will appear among the first places. Therefore, your page can appear in text searches through your images.

Improve user experience

Images are another way to present content on your website. In fact, there are topics or ideas that you can address better by illustrating them than by writing them. The same goes for the user, some prefer to consume images rather than text. It is also true that a web entry that shows the content in all its forms is more attractive.   

For these reasons, using images on your site you offer your visitors a more complete browsing experience. That way, you increase the likelihood that the user will return to your page.

SEO for images - What is it?

SEO for images is the set of techniques applied with the aim of optimally positioning them on the web. Thus, you ensure that all the elements of your website contribute to the browser to be considered among the first results. At RankMath you will get support plugins for this purpose.

A good SEO strategy for images takes into account the important aspects for Google in its search. The web design developed in Geekobit fulfills the necessary tasks so that the browser can easily read the images. That way we can boost your web traffic with the visual content you want to upload on it.

Steps for SEO optimization of an image in Google

Positioning images in Google 1
Positioning images in Google 1

at geekobit we can help you with the task of positioning your brands in a quick and easy way. Some of the steps to follow can cover the following aspects from the SEO point of view:

Adjust the image name

To make it easier for Google to read your image, it is necessary to assign it a name that corresponds to what it shows. Saving images with random names, like a bunch of meaningless letters or numbers, does not provide information to the search engine. Instead, name it in relation to what it shows, helps it to be detected when a search is made in this regard.

If your website uploads an image of a panda eating bamboo, a suitable name would be: bear-panda-eating-bamboo.jpg. As you can see, it is necessary to add hyphens between words because Google does not detect spaces in this case. Another important fact is that you should not put a tilde in the words. You can also include the name in the URL of the image, which will facilitate the search.

Describing images in the Alt Text tag

An effective tactic to position an image in Google is to describe it through the HTML code. This will provide more information to the search engine and will allow it to be crawled faster. The way to do this is to include the description as an attribute of the Alt Text tag. An example would be: <img src="“oso-panda-come-bambu.jpg”" alt="&quot;Bear" panda come bambú en una pradera” />.

In addition, using the description allow blind users to know the content of the image using reading softwares. If you are interested in learning more about HTML tags that enhance your website, Geekobit offers you more information.

Contextualize the image

The context in which the image is inserted greatly interferes with its appearance in browsers. Including a photograph of palm trees in an article about winter fashion does not help the image or the website to rank. The content of a page in its variety of formats must be clearly related for the search engine to consider it.

Include captions

Adding captions to images helps to capture the user's attention on your page. It is another way to contextualize it and thus relate it to the rest of the content. The more information is linked to the image, the more impact it has on the visitor and the longer their stay will be..

Lighten the weight of images

The loading speed of your page depends largely on the weight of your images. That is why it is necessary to reduce the file size of an image, without reducing its quality. Another way to make your website lighter is to include the tools offered by WPRocket.

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