In this previous entryWe learned a little more about the logo, the different types that exist, its importance and what it should represent.
Logo design is one of the most beautiful projects, but it should not be taken lightly, because it is more important than it seems. The ideal is always to put not only the logo but all the branding in professional hands, but we know that starting a business is not easy and if you do not have many resources, you will try to cut costs everywhere.
Therefore, we will give you some tips that will be very useful to start with this process if you decide to make the logo on your own:
- Simplicity: Keep in mind that less is more. Forget about excesses. Simplicity and simplicity should be paramount, the simpler and simpler, the easier to recognize and remember.
- Colors: It is very important to rely on the psychology of color. You must be clear about what you want to convey to make it easier to choose the colors and tones that will help you achieve it. Also remember that three colors is the maximum to use. Do not use effects such as gradients and parallel shadows. Elaborate logos, full of elements and effects, communicate disorganization.
- Typography: Use an easy-to-read typography. Typography attracts the customer so it has to be chosen carefully, since it also conveys the personality and image of the company. Choose a typeface that reads well. If you use a very elaborate typography it will be difficult for the client to understand and you can send wrong messages and it will be more difficult for them to remember you.
- Timeless design: It is not advisable to follow current fashions when designing the logo, the design must be distinguished as modern and current, but in the long term to avoid making unnecessary modifications and adaptations.
- Easy to identify: Include the most distinctive feature of your company, it will be easier to remember and more impressive. If you include something characteristic, it will be more present in the minds of your customers.
- Unique logo: It is essential to be unique, if you take elements from another company's logo you run the risk of making it difficult to differentiate yourself from your competitors and on the other hand you can get into legal problems due to copyright.
- Versatile format: Your logo must be available to be reproduced on a large number of surfaces, colors and formats, so you must consider whether it will be used on the web, printed on a business card, sewn on a jacket, etc., so it is essential to make it vectorial. This will allow you to adapt it to any size without losing quality. It should also look good in black and white and with color inversion.
- No excesses: Be subtle, remove what is not strictly necessary and remember that the elements must be in harmony.
As we mentioned at the beginning of this article, you can create your logo with online tools that will make it very easy, but you will lose originality, personality and character. You can opt for this if it is a project in gestation, but in the short term it will be necessary to opt for a unique and quality professional design. And with our breakthrough priceswe make it easy for you 😉.
