The best known and most successful sales platform worldwide is Amazon. That's why, if you are a merchant or entrepreneur, it is convenient to use it as a tool. At Geekobit we consider everything that can add to your website. So in this article we will explain how to sell on Amazon.
Operation of affiliation programs
With Amazon you have the option of affiliating your company to marketing programs. This is an alternative that allows you to earn money by linking to Amazon on your web site.. It is a way for this platform to reward the traffic that your page will generate.
To do so, all you have to do is to affiliate your website in the Amazon section provided for this purpose. It is a free process in which you only have to enter certain requested data. This way, you will be informing Amazon about the type of product you want to advertise on your site. You can also specify that by indicating what you want to redirect your website to.
Earnings are generated when a user of your space purchases the linked product. The rate of what you receive depends on the type of product you refer. With some products you can get up to 10% of their value.
If you want to try these programs, at Geekobit we know how to integrate them into your website. Therefore, if you join, we take care of adding the links in the best way. The ideal is to properly link the content of your website with the Amazon product. Remember that their purchase will be worth an income to your company.
What is needed to get started?
When you start a store, obviously, your main goal is to make a profit. To do this you can rely on platforms like Amazon with which you have several alternatives. You can link your store's web site to their programs or sell from the platform. Here's what you need to get started.
Create an Amazon account
To enjoy any of Amazon's services you must create an account. You can do it from their web page through a simple process as follows link. Registration is required to sell from the platform and to join their programs.
Choose a sales plan
You have two options available to register as a seller: the individual plan and the professional plan. With the first alternative you must pay $0.99 for each product you sell. In the second case the fee to cancel is $39.99 per month. Therefore, the ideal is that you choose thinking about how much you can sell in a month.
If you sell more than 40 products per month, you should cancel the professional plan. Otherwise, it is best to choose the individual plan. If you have chosen one and then want to change your plan, you can do so at any time.
Devise a marketing strategy
There is no point in having an Amazon account without employing marketing tactics. If you decided to sell from the platform, The description of the products is essential. For this, it is ideal to write the texts considering SEO strategies. A good tool to do this is available at ShortlyAI.
Linking to an affiliate program is also necessary to use marketing strategies. With this alternative you have at your disposal links and banners to integrate into your website. Whether users decide to click on them depends on how skillfully you include them. For that it is important to implement tactics that in Geekobit we can provide you with.
Steps to sell on Amazon
After opening an Amazon account with any of the plans, you will be able to sell. The steps to follow are simple, but your success will depend on how well you apply them. Below, we explain the essential steps to sell on Amazon.
Get familiar with Seller Central
When you open an Amazon account as a seller, you automatically have access to Seller Central. This serves as a mediator between Amazon and the accounts you set up with the data incorporated. That is, from there you manage the payments made to you for the products you sell.
Therefore, it is essential to familiarize yourself with Seller Central, so that you can manage your sales. In addition, from this section you include information about the merchandise you offer.
Prepares lists
The merchandise you offer is organized on the platform through listings. These you include and update in your Amazon space through Seller Central. You can create a listing, if there is not already a listing with what you sell. In case one is already available, you can affiliate to it.
Describe and detail your products
Amazon has pages focused on presenting products in the greatest detail. In them you can show all the information you consider relevant about what you sell. So this is a way to capture the attention of potential customers. It is a good opportunity to inform about the product and make it desirable to the user.
Defines the delivery method
Another important thing to specify in your sales is the delivery method. You have the possibility of taking care of this process yourself, as well as doing it with Amazon. If you decide to manage deliveries yourself, remember that doing it with Packlink is a good option.
How to optimize your Amazon sales?
You can employ certain tactics to optimize your Amazon sales and increase them. Here are some suggestions on how to do it:
Take care of the development of your lists
In order to achieve good results with product lists, it is advisable to elaborate them taking care of certain details. If you pay attention to Amazon's own provisions, you will already be adding up. For example, try to comply with the correct identification of products required by the platform.
Another way to optimize lists is to keep the aggregate information concise. Titles are more effective if they describe in a statement what the product consists of. On the other hand, images should be a minimum of 500×500 and have a white background. The product should cover at least 80% of its area.
Take advantage of Amazon advertising
Amazon provides you with ads that offer your particular products. If you take advantage of this option, the more your merchandise will be promoted and the more you will sell. Therefore, review Amazon's advertising packages and choose according to your interests.
Check your statistics
In Seller Center you have the possibility to follow the sales statistics of your products. This will allow you to keep track of your assets and earnings. In addition, you have in this tool an indicator of the success of your sales strategies.
