What is the upload speed? – Steps to improve it 

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A good Internet browsing experience depends largely on the loading speed. When you open a website, ideally you should wait as little time as possible. If after a reasonable time, the page still does not display its content, you will probably look for another one. 

However, if you have a website, the same situation can arise with users. That's why you should pay attention to the loading speed of your site. Thus you make sure you gain visits instead of losing them.. Below, we mention what Geekobit consider to improve the loading speed of your website. 

What is the loading speed of a website?

The loading speed of a website is the time it takes for its contents to be displayed to the user. It is also called Page speed. It depends on many factors that make the response of a site faster or slower. 

It is, as we said, a key feature in any page to maintain and gain visits. So you should consider it if you want to improve the user experience when entering your page. 

On the other hand, it is an indication of how the elements that make up your site are working. If your page is slow, possibly it is presenting failures in some of its structural cores. 

Tools to measure loading speed

There are mechanisms to know the loading speed of your website. Of course, there are many ways on the web, but not all of them are free. An excellent tool that you can access for free is Page Speed Insights of Google. 

With this web speed meter you can find out how long any page takes to load. Therefore, you can apply it to your site as well as to any other. Moreover, in case your website takes too long, it tells you the reasons and possible solutions. 

Other alternatives to know the loading speed of your page are:  Pingdom Tools and GTmetrix. Both options tell you the response time of your site and give you tips on how to improve it.

How to optimize the loading speed?

Website loading speed

Did you try one of the tools and your website didn't respond as expected? Don't worry, fortunately this is a problem that can be addressed in many ways. At Geekobit we know the different methods that can make your page fly when loading. Below, we share some of them with you: 

Optimize Javascript code

JavaScript code is essential in the development of a web page. Using it correctly will help your site respond faster. Conversely, if javascript is not executed well, your website will take a long time to load. At this artíass you will get some ways to optimize javascript code. 

Getting a good server 

A good server will save you a lot of problems with your website. Remember that the content of your website is stored in the hosting. Therefore, the speed and stability of your website also depends on the speed of the server. Options such as FastComet, Hostgator and A2 Hosting optimally respond to the demands of your web space.

Use of Expires Headers 

Expiration headers tell your page that it can load files from the user's cache. In addition, it signals the time in which it can perform this action. This prevents the site from loading content that remains fixed from the server. This saves time by avoiding unnecessary connections.

Installation and configuration of plugins 

By installing and configuring plugins on your website, you can speed up the loading times. Of course, you should take advantage of the most responsive ones and configure them correctly. For example, WP-Rocket is a reliable alternative that reduces the user's waiting time when entering your site. 

Additional Tips

Compress images 

Although images are essential to the content of a website, they can slow it down. Ideally, images should be compressed without losing quality. This can be done converting them to lighter formats with online tools or manually.

Consider responsive designs 

Responsive designs make the weight of pages much lighter. In addition to the obvious visual advantages of these pages on mobile devices, they load faster. Therefore, it is convenient to consider this type of design in the development of a website. 

GZIP compression

Currently, this is one of the most widely used page speed mechanisms. It is used to compress HTML, CSS and JS files, because it replaces repeated data with tuples. This and other complex processes increase the loading speed of your website. It is also a software that can be used for free. 

How can it benefit your SEO strategy?

Obviously, reducing the loading times of your site brings benefits. The one we consider most relevant, because it summarizes the other advantages, is that it boosts your SEO. Below, we describe the benefits of load speed optimization in SEO strategies: 

Search engine detection

If you want your content to be detected by search engines, you can start by optimizing its loading speed. A website is positioned among the first options by search engines when it responds quickly. By doing so, you gain more visitors and increase your chances of being detected by search engines. engage the user in what you want

Better browsing experience

Capturing the user's attention on your site depends on the browsing experience you offer. Any visitor expects to get what they want in the shortest possible time. Your page can have the most creative content, but if it doesn't load fast, it won't be read. 

Therefore, to successfully develop a site, the loading speed must be optimized. Doing so will mean that the user will decide to stay on your page and even go to other sections. In addition, it increases the chance that the visitor will eventually come back to check your site. 

This has an impact on your web positioning, since it indicates to search engines that your page matters to the user. Thus, when people search for information that your site includes, search engines will rank it among the first places. That's why, in short, a smart SEO strategy includes optimizing loading speed. 

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