Call To Action: How do you make that work?

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One of the most useful tools in digital marketing is the Call to Action. Through it you can find potential customers and promote your services or products on your website. Obviously, it is not enough to include CTAs on your site, you must also use them properly to make them work. Therefore, it is necessary to think about and execute strategies to integrate it.

If you have a website or are in the process of developing one, here we will show you what we can achieve by adding a "Call To Action".

What is the "call to action"?

Call to Action o call to action to the user of your website, is a technique to execute some activity. Usually, it consists of links or buttons immersed in certain contexts of the content that, in addition to promoting the action, allow you to perform it. We could see it as a window to other sections on your website, purchases or contacts to potential customers.

Call To Action 2

With the Call To Action you will be able to promote specific actions that add to the interests of your website. As you can see, it is a effective step in your sales funnel.

Why add a call to action in your texts?

There are many benefits that the use of Call To Action, in the right way, can promote. Capturing a user's attention is, perhaps, the main objective of a website. If you get a visitor to your page to pay attention to what you offer, you get a potential customer.

The tactics implemented in the CTA will allow you to gaining attention and moving timely actions on your site. You can make product purchases, subscribe to your services, increase the length of stay, obtain data from potential customers and more.

How could it be a successful call?

The Call To Action can be your best ally to offer your services on the web, or a reason for rejection. Therefore, it is necessary to consider certain aspects when you want to implement CTA on your site. For that, at Geekobit we take care of these tasks. These are some of the key aspects to consider in order to use this technique successfully.

A good text

As we already told you, a CTA is immersed in some content of your website and its appearance must make sense. A link or button placed randomly and without context will hardly move a user to do something. Therefore, write a text that, even if it is brief, supports the action you are promoting.

That sentence could summarize your proposal, the benefit it will give to the user and what will happen when the user clicks on it. Does it seem too much information to condense? Don't worry, with the data we will continue to give you you will see that it is not as complicated as it seems.

Conciseness is achieved through the specificity of the suggested action. In turn, the proposal gains strength by using imperative verbs such as: do, press, press, review, get, etc.

It is at this point where you can subtly include the punctual phrase with the link or action button. However, it should be considered within the text that makes the invitation a pertinent suggestion and not an invasion.  

Contextualizing the CTA

The text to be written succeeds in conveying the information in context. appropriate of appearance. To get a user to read about pork kabobs, you don't have to suggest it in the vegan recipes section. There are specific places that will encourage a user's action when suggested and others that will make him ignore it.

To determine the When presenting a Call to Action, think about the theme of the content that will include it. Ask yourself if it is consistent with the action you want to promote. You can also do it the other way around and review the content, thinking about what actions you can suggest based on it.

User type

Considering the type of user who reviews this or that content on your website, we will know which Call To Action to incorporate. Specifically, we must think about the stage of your sales funnel at the visitor encounters.

A link to subscribe to your website will not get clicks if it is presented in an email to already subscribed users. Therefore, it is important to make sure that you are giving options to the public that is ready and interested in taking advantage of them.

Different formats

Although the CTA is usually included as a link in the texts that make up the content of your page, there are other options. They can also work buttons that consolidate specific actions on your website, such as subscribing or filling out a form. These are also widely used on shopping pages as options for visitors.

Another format is that offered by banners, which consist of images with buttons included. Of course, if you integrate several Call To Action formats to your website, more actions are promoted.

Additional tips for making the CTA work

Use of colors and fonts

It is important to use contrasting colors in the links that call your users to action. It is vital to make a distinction, because no matter how small it may be, it will not be noticed that a certain phrase can be clicked. From the colors of your template, choose a color for the links that stands out from the main ones.

Likewise, the font of the phrase can be changed to one that emphasizes its importance. With any of these forms, visual elements are used to reinforce the CTA. The use of a theme with a wide margin of change will do a lot of good.

The urgency of the proposal

A functional tactic is to generate the feeling that your proposal must be taken advantage of immediately. This is generated by indicating, for example, that there is an expiration period on the proposed action. Also, you can previously state the reasons why some action or knowledge is essential. This way you can motivate the user not to hesitate to do what you propose. 

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