4 Options for email marketing

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Did you know that email marketing is very important in a company?

Currently, about 2.8 billion people in the world use email, so with email marketing you can give a more timely follow-up to your customers because you can send messages with personalized content and increasingly closer. In this article we are going to see 4 options for email marketing.

With these tools you will be able to know the preferences of your users, and with this you will be able to create more effective mailings.

Nowadays there are many email marketing tools but it is important that you choose the one that best suits your needs: number of contacts, number of monthly mailings, as well as the budget you have allocated for it.

Here are some of these tools.

The most popular email marketing option: Mailchimp

It is the most popular mailing tool and has an integrated, easy-to-use email editor.

Depending on the plan you sign up for, you will also have access to other advanced features, but the most interesting aspects of this platform are the following:

  • Allows you to include profiles of subscribers with additional information to your email address.
  • You can create segmentation labels for more specific shipments.
  • Allows you to download a very detailed analysis of the results of your campaigns.
  • You can also store all interactions with your subscribers.
  • You can integrate the platform with Google Analytics to evaluate your traffic.
  • It has a capacity of up to 2,000 contacts in its free version and up to 600,000 in the premium version.
  • You can obtain detailed reports.
  • MailChimp's freemium plan is quite generous compared to those of its competitors.
  • Designing emails is very simple.
  • You can connect it to your store, segment your contacts to target specific ones, track on your website who abandons the shopping cart, send targeted campaigns and many other things.

You can visit their website here.

The best option for email marketing for WordPress: Mailpoet

It is a WordPress extension. The main advantage is that it allows you to manage everything from your dashboard.

It allows you to use all the contents of your site when creating your newsletters. So, you can drag an article to the newsletter and select whether you want to insert the full content or just an excerpt and you can access all the contents of the media library. It also allows you to create exclusive content for selected subscribers.

It gives us the option, both in its free version, and of course in its premium version, to create different types of newsletters for our newsletters, also gives us the option to send a sporadic or schedule one to send when there is new content, this is really interesting, as it automates the sending and makes our work much easier.

It was recently acquired by WooCommerce, so the integration with your online store is total allowing you to redesign WooCommerce emails to have the same look and feel as your newsletter and to add products in your emails easily.

In addition, in each mailing it details what percentage of the emails have been opened, clicked or unsubscribed, an extremely important information to have an exhaustive control of our mailings.

Mailpoet is the only one on the list that allows you to remove the company's watermark in its free version!

Once again, the edition of newsletters is very simple and as we have said before, it has a multitude of design and configuration options.

More interaction options: Sendinblue

It offers email marketing solutions and focuses on helping companies improve their relationship with their customers.

You can send emails, text messages (SMS), generate autoresponders, clean your subscriber database, design landing pages, check statistics and much more. It is undoubtedly one of the best options for email marketing today.

Other features include the following:

  • You can incorporate a live chat on your page to chat with your customers and clarify doubts.
  • It has reports and statistics to measure the success of your campaigns to know the number of times your email was opened, the number of users who deleted it, the percentage of clicks, and other important details.
  • You can manage your subscriber list taking into account different criteria to reach each of your followers in a targeted way.
  • Five plans are available, the free version and four more paid ones.
  • It has a capacity of up to 300 emails per day in the free version and up to unlimited emails in the premium version.

Email marketing and CRM at the same time: ActiveCampaign 

Another of your options for email marketing. It is one of the best automation tools to get started in inbound marketing, as it has some CRM functions for managing relationships with customers and users. 

Combine the power of email marketing, marketing automation and sales automation. You'll be able to create powerful automated marketing and sales processes that adapt to create more loyal and loyal customers.

Send newsletters, design beautiful email campaigns and stay in touch with your contacts and customers.

Automate marketing using personal and behavioral data about contacts.

Some characteristics are as follows:

  • Personalization of newsletters: you can dedicate some lines of the mailing to only one person and write a section of the mailing only for users who have a mail manager.
  • Segment your followers.
  • Create more accurate sales funnels.
  • Price: At the price level it is in the "middle range", since it has a free version with which you can configure all the options. Its main difference with respect to the others is that the price is not based on the number of contacts, but on the functionalities and configuration that you want to activate.
  • Online documentation and technical support are at your disposal. 
  • There is the possibility of creating email templates so that you can save them and use them in future mailings. This edition is very practical, since you can make changes both in editor mode and in code, and the changes you make will be applied to all the contents used in the template. 
  • It presents the option to design your own form, providing you with the code that you can insert in your web site and also once the base form is created, it can be modified without problems and it can be inserted in external pages.
  • There is the possibility to create properties based on the user's lifecycle style: registration, MQL, etc. It is also possible to track the behavior of records: clicks, open emails, visits.
  • Workflows: It is possible to create workflows and have control over them based on a large number of parameters, such as properties or lists.
  • There is the option to connect one or more subdomains.
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