Web speed (site loading speed) has an immense effect on users and conversion rates, fortunately, there are optimization techniques that do not require technical expertise to improve your performance.
Today's Internet users expect web speed to be effective; if they encounter a slow site, they will quickly lose interest and likely look elsewhere for content; That's why focusing on web speed is imperative for your online experience.
1. Optimize your content
Content quality is one of the cornerstones of user conversion and performance is crucial to your online success, a well-written page with optimized performance should speak to your target audience while loading and displaying quickly for maximum user conversion.
Keep in mind that today's digital consumer is impatient and will not give a second chance to sites with inefficient web speed, if your website takes too long to load, potential customers could abandon it before they have a chance to interact with it, However, with just a few quick changes, web speed can increase significantly.
Slow loading websites can project an unprofessional and untrustworthy image that can have detrimental repercussions for your business, according to Core Web Vitals, visitors may leave your site if pages take more than two seconds to fully load.
Optimize content of the web page to load faster can improve both SEO and user experience (UX), as search engines use meta tags to determine relevance, while UX measures how easy it is for viewers to understand the meaning of its content.
Readability refers to a person's ability to understand your text, which can be measured by how well structured, organized and presented it is. When crafting content for publication online or in print media, take the time to review and optimize it for that it is legible; This will ensure that it is accurate, clear, and concise while also helping to avoid spelling and grammatical errors that could harm SEO efforts.
Optimizing content is also important because it can increase conversions on your website, such as sales or subscriptions to your newsletter, a high-quality piece will be attractive and informative, and will encourage people to interact with it and convert, by Optimize your readability, be sure to include keywords relevant to your niche while maintaining a conversational style writing voice.
2. Remove unnecessary code
Reducing page load times requires cleaning up unnecessary code, this can be achieved using various tools such as CSSNano and UglifyJS that remove unused styles, comments and other forms of bloat from your website and also compress JS and CSS files so that smaller, which helps reduce page load even further.
Websites often rely on third-party code for their proper functioning, including social media widgets and web analytics software, while these may be essential features of your website, removing unnecessary code should only be done after Thoroughly test that all functions are still operational.
Every second counts when it comes to e-commerce websites, studies show that customers form opinions in as little as 0.05 seconds, which can have an effect on conversion rates and affect conversion rates significantly, even a second of latency could cost your conversion rates 7% to 10% of sales, so optimizing web speed should always be prioritized when developing an eCommerce store.
Many companies are beginning to recognize that web speed is of great importance to online success, and point to it as one of the key indicators in Google Core Web Vitals; Improving website performance should always be a priority for businesses, and even more so now that Google takes speed into account through Core Web Vitals.
3. Reduce the size of images
Sites with a lot of images tend to have slow web speed, because large images take up an excessively large portion of the page weight (measured in megabytes or kilobytes), according to Core Web Vitals, large header images are the main culprit when it comes to low page web speed scores.
The size of image files can be reduced using various techniques. image optimization, with the aim of making them as small as possible without compromising too much on their quality, some techniques involve altering images to reduce their size; for example, using Adobe Photoshop Express software tools or free online image editors such as Picnik; Other techniques include simply resizing them to fit your containers; while others compress images using lossy or lossless compression methods.
Web speed is essential to creating an exceptional user experience, if a page takes too long to load 53% of people will simply abandon it completely and search engines like Google prioritize pages with faster loading in your results pages.
Even after optimizing all other elements on a page, there may still be media files that take longer than expected to download, when this occurs, lazy loading can help make the loading process appear faster by temporarily hiding some media files while they are downloading, thus creating the illusion that they are loading faster than they actually are, you can find tutorials on lazy loading on sites like CSS-Tricks.
4. Use the right server
Web speed is an integral component of your performance, but its evaluation cannot be viewed simply in terms of an absolute number, there are countless factors that go into considering page speed; Therefore, it should no longer be treated as an arbitrary goal; rather, consider it in terms of visitors' experience on your site.
If you run an ecommerce website, for example, optimizing your content could help ensure it loads quickly enough, this could involve reducing the number of elements per page and removing unnecessary images; as well as using compression technology to reduce file sizes before they are sent directly to browsers, all measures that will significantly improve web speed performance.
An important element when evaluating web speed is how quickly your server responds to requests, a slow server could severely impact site performance; For this reason, it is essential that you choose a hosting provider with fast servers capable of meeting your needs.
As soon as a website is visited, a request is sent HTTP to your server to load all the files needed to display your web page, unfortunately this process can be interrupted by other websites requesting similar files or network connections becoming congested, resulting in slow loading where elements appear "drooling" on the screen instead of loading as expected and eventually, they can drive visitors away from your site entirely.
Slow websites can cost your business money, not only will this affect bounce rates, conversion rates and search engine rankings; Potential customers might become frustrated enough to look elsewhere online and even leave your site entirely.
Retaining existing customers is often more profitable than finding new ones, so it's vital that you work to speed up your website to increase user retention and strengthen your bottom line, by following these tips you can ensure your site performs to the maximum while offering a superior customer experience.
Bill brings over 25 years of experience to WebFX as President, with specializations in SEO, UX Design, and Information Architecture. WebFX specializes in search engine optimization strategies as well as content strategy planning to drive user conversion.