For content creators, unshortened links can be a problem. They look like a long, blue paragraph with random characters that detract attention from quality content. They can also be a problem on platforms like Twitter, where every character counts.
The solution is to use short links processed through free or paid web applications. After passing through the application, the links become shorter and more readable.. Their use is quite common because they become an easier element to place within texts and multimedia.
The customized severed links are not only useful for content creation. However, they are also ideal for anyone who wants to hide a malicious site to which a link leads. However, if you have a solid strategy and a good reputation this should not be a concern.
Why use short links?
There are several reasons to use shortened links in your texts. Among them, it happens that shortened links fulfill their function without taking up additional space or distracting your audience. They are also an excellent option to include in Facebook Ads or any other platform. We tell you in detail about the reasons to use them and how you can do it successfully.
They are more aesthetic and reliable
The structuring of online content is fundamental. Changing a block without relevant information for a concise line that links to coherent content will make a difference. Short links help you focus attention on the substance of your ad, article or image..
Imagine you have a post on Instagram with a list of items, their prices and photos next to it. It's easier for your potential customers to scan your description with a shortened link that redirects to your full catalog. The same could not be said for a three-line link. After seeing several publications that are much more organized, it is possible that they will pass over yours because they consider it chaotic.
Useful in multiple channels
Users pay very little attention to non-personal ads and posts. Therefore, when approaching them you should use each character wisely. For example, Jeff Bullas in an article about the engagement on Facebook mentions that the most attractive posts have fewer characters. In other networks such as Twitter the success rate is associated with even shorter posts.
Shortened links help save space and give you the opportunity to offer concise text.. The space saved can be used for meaningful elements such as hashtags or aesthetic elements such as emojis.
On the other hand, sharing a short link through the networks is much easier for users. It is generally problematic for them to share long links via messaging that lose their thumbnails once they are modified. In addition, it is much easier to remember a non-generic shortened link than an elongated one.
They are ideal for metrics
Metrics are often a problem for emerging businesses due to the difficulties of hiring specialized personnel. Established companies sometimes fall into this same error because they already have a position in the market. In either case, short links are a good way to measure the effectiveness of the strategy you are using.
Link shorteners can provide you with quality information about the traffic they redirect.especially when they allow personalization. This way we can find out how our content strategy is working or what is the ideal time for our publications.
In summary, short links help optimize your posts and ads to maintain a higher interest rate. Integrating them into your content strategy makes your metrics work easier and your posts more engaging. You can use them in conjunction with AI text generation tools such as Shorllyai for higher conversion. If you want to know more about the integration of these two tools, feel free to leave a comment or contact us.
