Optimizing for voice search is a trend that is rapidly emerging as the speakers smart become common household items. This type of SEO has as its objective the capture results of wizards of voice, such as Google Assistant, Siri and Alexa.
Searches of voice tend to be longer and more conversational queries of text, which makes them more difficult to target using tactics of keywords short.
1. Focus on the keywords long tail
As voice search becomes widespread, the marketing specialists must be familiar with the new trends in SEO to optimize your content and get the users to be able to discover them. This often requires the use of keywords long tail that are more conversational in nature and less competitive than the counterparts shorter; in addition, the long tails also tend to be targeted to specific audiences more effectively, which increases the chances of conversion.
Search by voice tend to be more questions in written queries, which makes them more difficult to rank in the search results pages of Google. Google strives to provide direct answers and concise when answering this type of search; a length of average response to search queries by voice is of 29 words, so this must be taken into account when creating content for this type of search.
To optimize for voice search, it is also essential to consider how it will sound its content when it is read aloud. This will allow you to avoid sentences overloaded and ensure it sounds natural when read. In addition, focus on include key words actionable, as this will increase the chances of appearing on the main pages of search engine results (SERP).
In addition to prioritizing the keywords long tail, it can also be advantageous to create a faq page in your website. Doing this can help you create content that addresses the most frequently asked questions and at the same time, improve the search rankings for voice. A great way to do this is to survey the customer service about which questions often arise about your business and create this faq page accordingly.
After you complete this step, you create a blog post that addresses these queries and respond directly. Doing this will allow you to get higher rankings in the search results by voice and at the same time, to improve the user experience, and customer service.
Finally, to optimize for voice search is to include your business in directories and local appearances. As many search queries by voice involving location information, this step will increase the possibility that the users of voice search to find it.
2. Optimize your faq page
As voice search grows in popularity, the optimization of your site to the questions that your target audience will be able to raise it becomes ever more essential. People don't often consider consultation when you talk to digital assistants, rather, are likely to pose specific questions such as “who, what, where, when, why and how”. That is why a page of frequently asked questions can be an invaluable resource in your content strategy; the use of keywords long tail in the form of a question can help to provide informative answers that will likely be as pieces when Google pulls brief excerpts from web sites to answer certain queries.
Your faq page should focus on providing answers clear and direct. The more concise the information you provide, the greater the probability that it is included in instant answers or search by voice that produce results with brief descriptions.
The optimization for the search by voice also involves considering what search engines you use your hearing. Google, Siri and Alexa use each one their own algorithms to manage the search by voice; the Wizard of Google you will get results directly from its own search engine, while Alexa can also obtain information from Bing.
To increase your chances of qualifying for searches of voice relevant, claim and optimize your listing in Google My Business. This will give Google all the information you need to understand what makes your business, your target market, when it opens to the public, and its exact location, which provides an opportunity for promotions or special offers that you can offer in the store.
Please note that searches by voice tend to be local searches. People tend to look for nearby businesses when looking for directions or search for food nearby, therefore, it is crucial that your location is included in the content of the web site (and in the List My Business on Google, if applicable) to increase the chances of that encountered in the applications of voice search. If you follow these steps, your company can take advantage!
3. Optimize your mobile site
As voice search becomes widespread, it is essential that the web sites are optimized for this type of query. This could involve renew your keyword strategy in favor of keywords long tail, or create content to respond to inquiries popular; however, whatever the case, make sure that your website loads quicklysince this factor is particularly crucial when using voice search, because most of the users expect immediate results.
When optimizing your site for voice search, it is crucial to keep in mind that most of the users perform searches via mobile devices. 27% of online searches conducted through the voice in mobile devices are going to search by voice, which means that if your web site is not optimized for voice search, you might lose an important part of your target audience.
An important consideration when optimizing your site for voice search is that most of these searches are used to locate businesses and services nearby, so it is imperative that you include relevant details about your business, such as its hours, address and any other thing that may help the search engines to position it within the top results. This could include things such as the opening hours and contact information that could help users to find it.
At the same time, optimize your website for voice search requires to make sure that it is compatible with mobile devices, making sure your website is responsive and its content is structured to be easy to read on mobile devices.
In general, the voice search is an emerging trend that is revolutionizing the way we interact with the Internet. If you follow some of the tips that we mentioned above, you can make sure that your website is optimized for mobile and so to get that voice search will entice a growing number of potential customers.
4. Use natural language
The users who are looking for voice mainly want answers, so that the content that you create should reflect this intention. Use tools such as Answer The Public to discover queries related to the industry that you can incorporate into your strategy. It is also important to note that searches by voice tend to be longer and more conversational queries based on text; therefore, your content needs to use a natural language with terminology as well as more specific rather than general statements.
The devices activated by voice have become more and more common and many people prefer to search by voice instead of the keyboard when surfing the web. The hearings of the Gen Z and Millennial tend to rely on this form of searching so, if your company is losing this audience segment, optimizing for voice search should be made a priority.
As with searches based on text, also apply to many general principles of SEO with some adjustments to the search by voice. Consultations of voice usually contain more searches-oriented questions with queries average of 29 words or more, in consequence, the content should be more complete to include all the relevant information quickly and concisely.
It is also beneficial if the first sentence of his text replies to the query of the user, while paragraphs later provide context or additional support; this will increase your chances of appearing as a fragment highlighted at the top of the search results pages of Google.
With so many enabled devices to search by voice, the new practice is consolidated as a trend, therefore, marketers should prioritize the optimization of voice search as part of their digital strategy. To do so, companies run the risk of alienating a demographic increasingly important and leave dissatisfied customers that rely on these technologies for the digital tasks daily.
