Importance of design responsive

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Imagine that your business is growing and more and more users want to recommend your services. However, when they share your page via WhatsApp, the site loads slowly or does not adapt to the size of the screen. Most users would not wait for it to load or would think that the page does not work. That's why responsive design is so important.

A problem like the one above surely presented itself to many companies during the 2010s. But now, adaptability problems should be a thing of the past since the importance of responsive design has been discovered. In this article we explain how it works and why it is important to implement it.

What is responsive design?

Responsive design is a design technique for websites that allows adaptation to different screen sizes.. Therefore, elements such as fonts, images, menus or buttons are automatically adapted to the environment chosen by the user.

This technique is also known as adaptive design due to its versatility.. It features easy viewing without the need for unnecessary zooming or scrolling on every device. Therefore, users get the information of interest quickly and without worrying about web design elements.

How does responsive design work?

According to Web.Debresponsive design is based on the proper coding of a graphic window. In this way browsers automatically receive instructions for displaying and scaling the page on each device. Depending on the number of pixels on each screen the website content will be redistributed to appear in full on phones, tablets or monitors.

Additionally, responsive design must consider the different platforms of use. There are touch devices, with cursors or scroll buttons. There are also screens that can change their dimensions depending on the orientation in which they are used. Responsive design allows web pages to work with any of these possibilities.

What is the importance of responsive design?

Importance of design responsive

To talk about the importance of responsive design is to mention every advantage it offers to users and search engines, but especially to website owners. Users will get a more navigable page and search engines will get content that is easier to rank. But the owner of a responsive website lowers costs, saves labor and increases online visibility. These are some of the advantages of adapting your website to different devices.

Increased scalability

At the moment there is an increase of new devices such as Google Glass or SmartWach. With them, the way of visualizing pages and navigating through them is changing. That is why it is important to keep up with the pace of technology with more accessible pages through new devices.

Additionally, it is easier to create a responsive page than to create different versions for each display device that is released. Implementing a responsive design will prevent your site from becoming obsolete. Therefore, a design or redesign to achieve a responsive website is an investment for the future.

Lightens costs

Responsive design allows companies to lighten their workload by maintaining only one domain name. This makes it easier for teams to develop and code fewer pages because it automates adaptation to mobile devices. Additionally, it decreases the space used on servers because it allows using the same elements for different interfaces.

Another advantage is that it reduces the internal work of troubleshooting code, possible migration processes and style correction. When there are two or even three different versions of the same page these tasks can become a nightmare. By having a single adaptive version of the website we can focus on it without having to revise an additional version.

Increase the visibility of your website

One goal for implementing responsive design is to increase web visibility. To achieve this goal, several factors are required, such as the use of optimization toolsbut one of the most important is a mobile-friendly design. Google prioritizes websites that adapt to a greater number of devices. A responsive site allows more users to reach the desired content from anywhere.

Google has not yet specified responsive design as an influential element in its algorithm. However, for companies such as Debrix considering the importance of responsive design in relation to adaptability, has been a key factor in achieving a better ranking.

Facilitates social media work

Online presence is a real indicator of the popularity of a company or site. Its growth is not only measured by the number of visits to the home page or the number of completed sales. An important factor in quantifying it is the number of online conversations it generates.

A site adaptable to different devices increases the online audience and increases the presence in social media conversations. Engagement produced by good content and a good user experience facilitates social media presence.. An easy-to-navigate, functional site with all the information at hand makes users want to come back.

Best UX

As we have indicated in previous articlesuser experience is a key factor in web design. Responsive design makes sites more accessible, faster and easier for users to use.. Its use eliminates the need for horizontal scrolling and unnecessary zooming on small screens. This is essential nowadays as more and more people are connecting mostly from cell phones.

By having a site that is easier to load and more navigable when it comes to finding information, more users are retained. Pages that meet these criteria get more engagement and increase the value of their companies.

In summary, now that you know the importance of responsive design, it can be said that it is essential for growing businesses or established companies. At Geekobit we focus on mobile adaptability to create responsive designs from scratch or improve your website. Leave us a comment with your opinion about our content or contact us to talk about the design or redesign of your website.

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