What is the Marketing Influencers? 

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Social networks have brought about changes in many areas, among them the advertising media. A marketing tactic that is currently very popular in the networks due to its effectiveness is the one promoted by influencers. 

Do you have a company and want to try this strategy to offer your products and services, but don't know where to start? In this article you will get the information you need to understand what Influencer Marketing is and how you can take advantage of it. 

What is influencer marketing? 

Influencer marketing is a digital marketing strategy that consists of promoting a company through influencers. These are people with certain popularity in social networks and digital media who, therefore, have influence over an audience. 

This type of marketing takes advantage of this popularity to publicize products, services and campaigns of large and small companies. Basically, it takes some of the attention and credibility that influencers enjoy to showcase a brand.

So many active users in RRSS following and trusting the criteria of these figures. underpin the success of this tactic. As a result, more and more companies are applying it. On the other hand, it is a good source of income for influencers, so they tend to participate in this strategy.

How to include influencers in your strategies? 

To include influencer marketing in your strategies you must consider certain aspects. It is not enough to choose someone with a large following on Instagram or Twitter. Below, we discuss what you should consider to include influencers in your campaigns:

Affiliate with a key influencer for your company

You should try to affiliate with an influencer that has some relationship with what you offer in your company. This is important for several reasons that we will exemplify below: 

If you have a grilled meats restaurant, seeking to link up with a vegan influencer may not be very effective. This person probably won't agree to promote your services and if they do, they may not engage their audience. 

For this reason, it is advisable that whoever you look for to promote your brand has affinity with what you offer. Thus, you show it to users with tastes in common with the influencer who, therefore, may be interested in it. 

On the other hand, credibility is produced in the public because your product is congruent with the person who recommends it. This means gaining potential buyers or customers driven by the trust they have in the influencer.

Choose the type of campaign the influencer will develop

The forms of affiliation with influencers vary according to their interests and those of your company. In this sense, choose the alternative that best suits what you want to achieve and your capital. The form of payment to the influencer ranges from exchange of products or services for advertising to amounts agreed in contracts.

The strategy to be developed depends on these payments and agreements with the influencer plus what you want for your company. There are two common ways to approach this type of advertising:

  1. Campaigns that involve constant references from the influencer to your products and services: This form responds to contracts with the influencer in which you give him the function of your brand ambassador. It involves the influencer developing tactics to continuously showcase your products. 
  2. Sporadic display of your products and services: In this case you agree with the influencer particular moments in which you want him/her to expose what your company offers.      

So what can they do for your website's SEO?

Influencer Marketing

Leveraging the support of influencers can have a positive impact on the positioning of your company's website. If you still don't know what SEO is, we recommend you to review this article before reading on. 

In this section we discuss the specific points in which an influencer boosts the positioning of your page. 

Increased traffic to your website

Search engines consider the flow of users that frequent your website to position it. Having an influencer talk about your products or services can encourage their users to visit your site. In this way, the influencer's numerous followers will increase traffic to your site and the search engines will will find it relevant.  

Mention in Social Networks

Another important feature considered by search engines to position you is the mention of your brand in networks. Evidently, the promotion of your company by an influencer will generate a mention in social networks. With this, your page gains renown on these platforms and search engines will give it a good position.  

On the other hand, remember that you can take advantage of the tools that the social networks themselves offer to advertise your brand. Facebook, for example, allows you to create your own ads. If you are interested in learning more about this, check out this article

Benefits of including influencers in your marketing strategies

In addition to the impact it has on the SEO of your site, using influencer marketing has other benefits. Do you want to know what other advantages there are to using influencers in your marketing strategies? With what we will explain below you will understand:

Engageable audience 

Influencers have a regular audience that potentially can be consumer of your brand. Let's say you've got part of the job done by including an influencer in your marketing strategies. You don't have to capture the attention of users from scratch, because the influencer has already done that.

In this sense, it is more likely that what has to be said about your company will be heard. With this, more people will be directed to your website.    

Increase in sales

It is well known that the more people know about your company, the more likely you are to sell. Having an influencer participating in your campaigns increases the number of people who know about your brand. This, of course, will bring you an increase in sales. 

However, receiving professional advice will always be a good option in any area. If you want marketing advice, Mailchimp and Mailpoet can help you. 

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