Give access to Facebook business (Goal) to the advertiser in 2022

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You want to start your Facebook ad campaign but the agency you ordered it from asks you to give them access to create and manage your campaign. In this step by step we will see how to give access to Facebook business (Goal) to the publicist so you can move forward with your first campaign.

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Time required: 10 minute

Login to Business Facebook

Go to u003ca href=u0022https://business.facebook.comu0022 target=u0022_blanku0022 rel=u0022noreferrer noopeneru0022u003ebusiness.facebook.comu003c/au003e and log in with your Facebook account.u003cbru003eThen go to u0022settingsu0022.

Open the business configuration

Select the option u0022more configuration optionsu0022 to open the business configurator.

Create your advertising account

If this is the first time you are going to advertise on Facebook, you will not have an ad account yet. Go to accounts/advertising accounts and click u0022addu0022. Then select the option Create an advertising account.

Give a name to your advertising account

Set a name that you will use to identify your advertising account (it can be for example u0022advertising and the name of your business). Select your time zone and currency that you will use to pay for the ads. Then click u0022nextu0022

Brand u0022my business u0022

Check the option u0022my business0022 as your account will be for managing your business, it is not an advertising agency account. Then click on the u0022createaru0022 option to create your advertising account.

Now create or link your Facebook page

Go to the Pages section and click the u0022Addu0022 button. If you already have your business page created on Facebook, you will only need to link it, if you haven't created your fan-page yet, you will need to create it now. Important! Having a FB page is absolutely necessary for us to be able to post ads.

Create or link your Instagram account

Now do the same with your Instagram account. Adding your Facebook page and Instagram is necessary if you want to advertise. If you wish, you can also add your WhatsApp account.

Accept your advertising agency as a new partner

Go to u0022Business Information and then send the Business Manager ID to your marketing agency so they can request permissions. When you have been asked for permissions, you will see a notification in the little bell at the bottom left so you can grant them.

Supply:

Facebook Business

Problems giving access to Facebook business (Meta) to the advertiser

If you have followed the step-by-step instructions shown in this tutorial, your publicist or advertising agency should be able to access your business to manage advertising campaigns without a problem. However, if they still can't do what they need to do, it may be for one of these reasons.

Permits too limited

In the last step of the tutorial on how to give the advertiser access to Facebook Business (Meta) we have seen how the publicist asks us for permissions, depending on the way each agency works, it is possible that they ask us for more permissions at a given time or that they leave it up to you to choose the permissions. If the publicist tells you that you must give more permissions, he/she is referring to this part. Select the ones you think are appropriate and save the changes.

Giving permissions to the advertiser — This is how we can give permissions to the advertiser

We do not have any company or instagram page created

If you have not created an Instagram and Facebook page with the name of your business, you will not be able to link the advertising account to your business. To do so, go to facebook.com log in with your private user credentials (you do not have to create a new Facebook account) and from your account, create a new page. There you specify the company's data. Once this is done, you will be able to link your advertising account to your business.